Toledo Symphony Chenoweth.JPG
Metroparks Toledo.jpeg
p&p-2.jpg
Eat+in+the+Streets.jpeg
Toledo Matters DJ Nasty Nate.jpg
content.jpg
amazing-animal-beautiful-beautifull.jpg
Toledo Symphony Chenoweth.JPG

Toledo Symphony Orchestra


SCROLL DOWN

Toledo Symphony Orchestra


Toledo Symphony Chenoweth Snapfilter.png

Tradition meets innovation

A long standing tradition of the iconic cultural city of Toledo, Ohio is their standout Toledo Symphony Orchestra. A very traditional organization, started in 1943, their challenge was to maintain their high quality brand identity on social platforms and reach a higher number of young professionals. 

Peacock Social helped the Toledo Symphony Orchestra start new social media marketing initiatives including sponsored snapchat geofilters, promoted social media ad buys, niche market targeting, and audience aggregation to ensure our continued success month-to-month.

 

Toledo Symphony on Facebook, Twitter, and Instagram.

Metroparks Toledo.jpeg

Metroparks Toledo


Metroparks Toledo


12,000 acres of wonder

Our Metroparks of the Toledo Region boast some of Ohio's finest outdoor attractions. In 2017, they expanded their offerings to include Ohio's best outdoor mountain biking trail (psst, and it's completely free to the public!)

Metroparks Toledo has contracted with Peacock Social to administer their Facebook, YouTube, and Instagram Accounts. Here are a couple of our favorite projects we've worked on so far:

Beach Ridge Bike Trail: 6 bridges, 11-miles of track all built by staff and volunteers at the Oak Openings Metropark. From the open fields, to the tight wooded corridors, and the tricky Rock Garden - this trail is sure to impress.  With coupled social promotion using Peacock Social targeting on the Metroparks Toledo page, we saw over 39,000 views and 760 shares on this video. We partnered with Right Half Media to create an explainer video, progressing through the trail, and showing its highlights along the way.

Glow Climb at Secor Metropark: In the frigid single digit weather of January 14th, 2018, brave Metroparks trainers and would-be climbers, gathered at dusk for their first Glow Climb of the year. With film and production by Right Half Media, their night was captured and reused for future climbs and Outdoor Skills programming advertisements. 

Metroparks Toledo on FacebookYouTube, and Instagram.

p&p-2.jpg

University of Toledo


University of Toledo


Launchpad incubation

At the University of Toledo, we have a history of boosting the underdog - and that's exactly what their Launchpad Incubation program does with their annual Pitch & Pour event.

Startup companies are featured in a business pitch competition, where a panel of judges, and the audience, grade the contestants. While hearing pitches, guests are encouraged to sample some local brews and enjoy the Launchpad Incubator's space. 

Through social promotion, we saw over 300 tickets sold for this event. We partnered with Right Half Media to match professional photography real-time with team and judge quotes, ensuring our online audience the opportunity to engage with, and relive this experience.

Launchpad Incubation on FacebookTwitter, and Instagram.

Eat+in+the+Streets.jpeg

Food For Thought


Food For Thought


food for thought peacock social

fighting hunger in a thoughtful way

Getting 80 people to sit down in the middle of street for dinner can be mighty tricky. From selling all the seats at the table, to getting logistical information out to guests, Food For Thought trusted us to ensure the event went smoothly. 

We started with a social media awareness campaign for the event, sponsoring geo-targeting promotions. Anticipatory posts were used to tease the audience and generate some organic interaction leading up to the event. During dinner, we partnered again with Right Half Media to live-tweet and post all their professional photography coverage of the event.

Now, Peacock Social and Team FFT work hand-in-hand on monthly social media campaigns and branding. Checkout their new look and maybe, just maybe, we'll get you to volunteer with us someday.

Food For Thought on FacebookTwitter, and Instagram

Toledo Matters DJ Nasty Nate.jpg

Toledo Matters Podcast


Toledo Matters Podcast


A big podcast about a little city

The Toledo Matters Podcast came to Peacock social with a simple goal; get more awareness for the bi-weekly podcast. Being heavily reliant on online & digital subscriptions, social media was crucial for Toledo Matters.

We ran some tests on their current listenership, and matched that with specific demographics to target on social media ad buys. Then, by studying audience interactions and engagement duration - we developed a unique post promotion strategy to maximize organic reach before leveraging paid media.

 

Toledo Matters Podcast on SoundCloudFacebook and Instagram.

content.jpg

Political Campaigns


Political Campaigns


 
Sandy Spang for Toledo
Toledo City Council at Larges 2017 Result.png

Spang For Toledo

Toledo at-large City Councilwoman Sandy Spang has represented the city of Toledo on priority based budgeting and fiscal responsibility.

In 2017, more than ever, it was vitally important to carefully craft your personal brand on Social Media. Ms. Spang had a specific message - represent small business and take the money out of One Government Center and back into the neighborhoods it was supposed to be for. 

Spang for Toledo on Facebook

Yes For Metroparks.png

Toledo Metroparks 2017 Levy
Citizen's Campaign for Metroparks 

Since their inception in 1963, Metroparks Toledo has never seen a more successful Levy campaign. With over 4.7 million visitors per year to our Metroparks Toledo system, it was crucial that the 2017 levy campaign passed with flying colors.  

We were brought in to help with the Social Media campaign. Our role; define a voice for the Citizen's Campaign for Metroparks, and provide the public with adequate resources on where this funding goes and the benefit that Toledoans and the natural habitat that surrounds them sees from this Metroparks system. 

Through effective demographic and sociographic targeting, Facebook Ads and Instagram Ads were implemented to reach a wide range of voters. 

The levy passed with nearly 3/4 approval!

Citizen's Campaign for Metroparks Website and Facebook

 
amazing-animal-beautiful-beautifull.jpg

More Projects


More Projects


 
ZOOtoDo Toledo Zoo

ZOOtoDO - Toledo Zoo

The Toledo Zoo's largest annual fundraiser, the big to-do at the Toledo Zoo, was held in June 2017. This event features some of the city's finest cuisine matched with its wildest party animals - and brings in a good portion of their annual fundraising goal.

We were brought in to assist with the strategy behind social media marketing and social media ads targeting behind this campaign. 

With just a few days left to the event, we sold out.

Toledo Zoo on FacebookTwitter, and Instagram

busted-coverage.png

Busted Coverage

Busted Coverage is an social media icon in sports coverage. Targeting specifically 18-35 year, college educated individuals, Busted Coverage finds themselves out at a number of events engaging their fans. To further engagement, Busted Coverage partnered with Peacock Social to create Snapchat filters geo-targeted to event space. This Snap-filter allowed Busted Coverage's audience to create their own User-Generated Content within the Busted Coverage branding, and allowed Busted Coverage the opportunity to leverage their fans' social audience simulatneously. 

Busted Coverage on Facebook and Twitter